[ art + innovation ]

Giedion/Kircher is a digital experience consultancy. We create solutions for attracting, entertaining, and engaging audiences, expressing brand messages, illustrating complex concepts and conveying narratives.

Bringing decades of experience to the practice, we’ve developed a process based on a deep understanding of technology and the application of proven design principles.

[ digital ]

Behind the curtain is the power of modern CPUs and graphics engines — but the most potent magic happens when technology connects with humans in the real world during interactive engagements and live performances.

[ narrative ]

The most compelling experiences unfold like a good story — taking audiences on a transformational journey, invoking wonder, generating awareness and excitement, furthering understanding and changing attitudes.

[ architecture ]

Physical, virtual or hybrid — journeys that fully engage our awareness and imagination take place in a multidimensional environment composed of space, form and light. These elements shape the experience and give it meaning.

Work

Immersive Environments
Immersive Environments
A large, curved video wall with immersive, abstract imagery greets visitors to this VIP center for innovation. While abstract, the three-dimensional environments and animations were designed to express specific themes of the organization and facility.
Game Theory
Game Theory
Many activations include references to the theory of games or gamification of the experience.
Large-Scale Interactivity
Large-Scale Interactivity
This large interactive video wall was the centerpiece for client presentations at a VIP event in Washington, DC. A full catalog of the firm’s corporate consulting offerings were available for exploration by attendees or to support the presentations of representatives.
Bespoke Game Design
Bespoke Game Design
The design of interactive and gamified experiences is based on extensive research and discovery into the messaging of the client (a major international business consulting firm) as well as the needs of the audience. This installation featured large format video displays and touchscreen interfaces at an exclusive VIP event in Washington, DC.
Performance Intermedia
Performance Intermedia
Immersion in fully synchronized music and visuals takes live events to another level of experience.
Interactive Spectacle
Interactive Spectacle
This mobile interactive video activation engaged thousands of people at a major music and art festival.
Interactive Art
Interactive Art
This video installation at the Museum of Modern Art, New York City responded to an artist’s gestures and cues.
Explaining Complex Concepts
Explaining Complex Concepts
This immersive theater features dramatic 3D imagery and infographics generated by game engine technology, with highly detailed content meticulously developed for the specialized expert audiences in a VIP executive briefing center.
Hybrid Experiences
Hybrid Experiences
This immersive trade show experience engaged audiences to bridge the worlds of the physical and virtual.
Large-Scale Interactivity
Large-Scale Interactivity
This large interactive video wall was the centerpiece for client presentations at a VIP event in Washington, DC. A full catalog of the firm’s corporate consulting offerings were available for exploration by attendees or to support the presentations of representatives.
Performance Intermedia
Performance Intermedia
Immersion in fully synchronized music and visuals takes live events to another level of experience.

Services

Discovery + Ideation

We help clients refine objectives and messaging, explore methods for measuring success, and identify how a given engagement fits into larger strategies. We recommend and conduct research to better understand the needs and desires of audiences. From these processes come detailed plans for creating compelling experiences with measurable results.

Experience Design

From high-level design concepts down to detailed specifications, we imagine visions for audience experiences and create roadmaps for their successful execution. This is often an iterative process, with visualizations at increasing levels of detail — describing information architecture, navigation and interaction paradigms designed to meet well-defined goals.

Content Development

From refining existing assets to generating new graphic and motion design, typography treatments, user interface components, dynamic infographics, video, animation, sound design and more — we make sure all the essential pieces are in place to convey messages and inform audiences in an engaging manner.

Systems Engineering

While a great deal of the interactive magic happens in the software realm, many solutions also involve hardware components such as embedded sensors, microcontrollers, networked devices, audio and lighting — as well as integration into scenic elements, staging and architectural environments.

Event Production

We manage the creation of solutions from initial concept through final delivery — wherever it takes us.
Our event production staff has installed and supported digital solutions and associated infrastructure at venues ranging from museums and trade shows to galleries, festivals and more.

Platforms + Products

We develop and maintain proprietary platforms and processes to streamline the creation of interactive experiences. Modular architectures and tools facilitate a continuing lifecycle for recurring activations. We also develop stand-alone tools to further creative endeavor and optimize communication channels.