Giedion/Kircher presents an integrated system for the creation of digital experiences involving multiple media — including dynamic narrative presentations, large scale video art installations, interactive kiosks and digital signage.
To further our mission of providing complete, cutting-edge interactive media solutions from concept through deployment, we are constantly conceiving new processes and developing new tools — of which this platform is one example. Comprised of proprietary, third-party and open source technologies, it powers solution delivery while enabling and enhancing the creative development process. Leveraging this proprietary platform means faster, more efficient delivery with greater reliability — and also a greater range of options for reuse of content across multiple contexts.
At the core of the system is the VSx Visual Synthesizer, a graphics engine capable of creating real time motion graphics, cinematic 3D animations and virtually any sort of dynamic composition involving images, typography, video and other media assets. This application can be tightly integrated with other components for audio sequencing, live streaming, projection mapping and more.
Scenes, cues and animation parameters in the core motion graphics and compositing application can be controlled in a number of ways.
Using this proprietary platform as part of our production process results in increased efficiency and greater return on investment for our clients. But a faster and more efficient process is only one advantage. Perhaps more important is the expanded range of creative options, which ultimately means the delivery of more compelling experiences to audiences — the result of an increased level of agility in creative development. In a "traditional" interactive media development process, many solutions are not easily iterated upon — and they are not seamlessly updatable during a performance, presentation or live event deployment (even with CMS-driven content). This means experience designers may become locked into a particular solution with limited options to adapt to dynamic circumstances, and presenters or performers have limited ability to shape the experience for the audience. The Giedion/Kircher process and platform offers an unprecedented level of flexibility to make creative decisions quickly and efficiently at any stage of the process — even when the experience is "live."
The system offers the flexibility to deliver a wide range of content in a variety of ways.
The VSx engine handles a range of visual media asset types, including the sorts of elements often used in a typical presentation application: images, text, and video. But this is just the starting point. The system also includes support for 3D animations and effects as well as dynamic media such as remote HTML content and database-driven assets. Tight integration with peripheral applications allows the inclusion of a full range of audio assets, virtual instruments and effects for full music and sound design possibilities. Together these components support experiences ranging from digital signage to cinematic narratives — or combinations thereof.
Linear or non-linear. Festival stage or keynote lectern. Presenter-driven or audience-driven. Multiple modes, multiple contexts — one platform. The system is designed to allow a single library of assets and experience design concepts to be adapted to multiple contexts and UI paradigms and deployed across a range of venues — leveraging creative investment where needed, and as much as possible.
This system — and our creative process in general — has been developed by applying our artistic and engineering experience with some of the biggest event venues and top-level international creative talent — combined with decades of work in digital media application development. Then — in technology forum presentation, experimental theater stage, live music festival performance and other proving grounds — the resulting product suite has been refined through demanding real world deployment. The result is a set of tools and processes optimized for a new level of experience for your audience.
We help clients refine objectives and messaging, explore methods for measuring success, and identify how a given engagement fits into larger strategies. We recommend and conduct research to better understand the needs and desires of audiences. From these processes come detailed plans for creating compelling experiences with measurable results.
From high-level design concepts down to detailed specifications, we imagine visions for audience experiences and create roadmaps for their successful execution. This is often an iterative process, with visualizations at increasing levels of detail — describing information architecture, navigation and interaction paradigms designed to meet well-defined goals.
From refining existing assets to generating new graphic and motion design, typography treatments, user interface components, dynamic infographics, video, animation, sound design and more — we make sure all the essential pieces are in place to convey messages and inform audiences in an engaging manner.
While a great deal of the interactive magic happens in the software realm, many solutions also involve hardware components such as embedded sensors, microcontrollers, networked devices, audio and lighting — as well as integration into scenics, staging and architectural environments.
We manage the creation of solutions from initial concept through final delivery — wherever it takes us. Our event production staff has installed and supported digital solutions and associated infrastructure at venues ranging from museums and trade shows to galleries, festivals and more.
We develop and maintain propietary platforms and processes to streamline the creation of interactive experiences. This ensures that the solutions we deliver for our clients are developed as efficiently as possible and are based on proven pipelines and infrastructures. Modular architectures and tools for content management facilitate a continuing lifecycle for many solutions.
Drawing upon experience shipping several major software applications for digital media and design — and leveraging our platforms and production experience — we develop stand-alone tools to further creative endeavor and optimize communication channels.
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