We live in a multidimensional world. Our lives are spent moving through and interacting with three-dimensional space. Our journeys are rarely on a single, straight path; there are forks in the road and choices to be made. These are the sorts of experiences our brains are wired to understand. It is unfortunate, then, that most business presentations are delivered in a linear and two-dimensional manner, using PowerPoint or a similar tool — essentially the same approach as the 35mm slides and transparencies of decades ago.
Clearly there's a need for a new approach that allows presenters to move beyond this outmoded paradigm — a system that uses new technology to empower business communication professionals to tell more engaging and effective stories.
Our team is constantly involved in research into new media tools and techniques — across multiple domains — in order to develop new creative concepts and innovative communication solutions for our clients. In this example, our team’s experience in live video performance art — with work seen at venues ranging from the Museum of Modern Art in New York to the Coachella festival in California — drove the development of a platform and process that enables our clients to take their business presentations to a new level.
This is a new paradigm in visual storytelling, allowing presenters to go beyond the slide show to a world of non-linear, interactive narrative experiences that play out in three-dimensional space. The platform allows a presentation author to use many of the same assets one would in a conventional scenario, such as text and 2D images — with the addition of dynamic 3D objects and visualizations, as necessary. Everything is presented to the audience as elements in a 3D journey, enhancing the flow of the story and providing clear visual context for each point.
This solution is both a platform and a process — a collaboration with our clients: through discovery and design, refining messaging and developing presentation architecture and assets, we provide a turnkey tool for high-production value presentations. But it doesn’t end there: as presentation needs evolve, content and flow are updatable through an integrated content management system.
Furthermore, the solution is designed to be multi-platform: content developed for live presentation can be repurposed in a stand-alone interactive “kiosk” mode where the experience is driven by the audience, or to web or mobile contexts. This is just one example of an underlying philosophy that content worth developing is worth leveraging as much as possible. In order to maximize value for our clients, we seek to generate creative solutions, themes, models, assets, and more that live well beyond a single activation, and that can be reused and repurposed across multiple channels and platforms.
We help clients refine objectives and messaging, explore methods for measuring success, and identify how a given engagement fits into larger strategies. We recommend and conduct research to better understand the needs and desires of audiences. From these processes come detailed plans for creating compelling experiences with measurable results.
From high-level design concepts down to detailed specifications, we imagine visions for audience experiences and create roadmaps for their successful execution. This is often an iterative process, with visualizations at increasing levels of detail — describing information architecture, navigation and interaction paradigms designed to meet well-defined goals.
From refining existing assets to generating new graphic and motion design, typography treatments, user interface components, dynamic infographics, video, animation, sound design and more — we make sure all the essential pieces are in place to convey messages and inform audiences in an engaging manner.
While a great deal of the interactive magic happens in the software realm, many solutions also involve hardware components such as embedded sensors, microcontrollers, networked devices, audio and lighting — as well as integration into scenics, staging and architectural environments.
We manage the creation of solutions from initial concept through final delivery — wherever it takes us. Our event production staff has installed and supported digital solutions and associated infrastructure at venues ranging from museums and trade shows to galleries, festivals and more.
We develop and maintain propietary platforms and processes to streamline the creation of interactive experiences. This ensures that the solutions we deliver for our clients are developed as efficiently as possible and are based on proven pipelines and infrastructures. Modular architectures and tools for content management facilitate a continuing lifecycle for many solutions.
Drawing upon experience shipping several major software applications for digital media and design — and leveraging our platforms and production experience — we develop stand-alone tools to further creative endeavor and optimize communication channels.
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