The Impact of Large-Scale Interactivity

As decision-makers converged at a series of trade show events in 2018, the marketing team from a major business consulting company needed an innovative and effective way to present the range of solutions they offered — while engaging the audience members in a visually impactive experience that increased awareness of the brand. 

Engaging and Informing an Audience

Drawing upon insights from the initial discovery and ideation sessions, a design for a compelling and informative experience was developed. A portable installation would use interactive touchwall technology to vividly showcase the range of the company's capabilities, with large-scale and dynamic visuals providing a high level of visibility to command attention and promote awareness of the brand a distance. The interactive elements were designed to impactfully manifest brand identity messaging themes while providing access to a range of content that supports the client’s story.

The palette for these experiences are  20’ custom-fabricated interactive walls with embedded sensors, and an integrated video projection and audio system — all assembled and tested in our Los Angeles shop, shipped across the country to be deployed at multiple trade show events. Dynamic, interactive 3D visuals were implemented using modern game engine technology, providing high-impact imagery and content navigation controls.

Interactive touchwalls attract, engage and inform event attendees

The large-scale, dynamic visuals and unique form factor of the experience provided high visibility, even in a busy trade show environment. The touchwall commanded attention and promoted brand awareness, and the interactive elements visually manifested messaging themes while providing access to a range of content that supports the story.

The results were compelling and memorable experiences for event attendees. The activations attracted attention from a distance, drew the audience in, and then provided an interactive overview of product and service offerings when attendees approached, either through user-driven interactions or as part of a presentation by event staff.

Following the success of the first series of events, similar subsequent activations involving another consulting group within the company were delivered for a series of high-profile, VIP client events in Washington DC.

Services

Strategy and Design

Discovery and Ideation

We help clients refine objectives and messaging, explore methods for measuring success, and identify how a given engagement fits into larger strategies. We recommend and conduct research to better understand the needs and desires of audiences. From these processes come detailed plans for creating compelling experiences with measurable results.

Experience Design

From high-level design concepts down to detailed specifications, we imagine visions for audience experiences and create roadmaps for their successful execution. This is often an iterative process, with visualizations at increasing levels of detail — describing information architecture, navigation and interaction paradigms designed to meet well-defined goals.

Development and Delivery

Digital Content Creation

From refining existing assets to generating new graphic and motion design, typography treatments, user interface components, dynamic infographics, video, animation, sound design and more — we make sure all the essential pieces are in place to convey messages and inform audiences in an engaging manner.

System Development

While a great deal of the interactive magic happens in the software realm, many solutions also involve hardware components such as embedded sensors, microcontrollers, networked devices, audio and lighting — as well as integration into scenics, staging and architectural environments.

Production

We manage the creation of solutions from initial concept through final delivery — wherever it takes us. Our event production staff has installed and supported digital solutions and associated infrastructure at venues ranging from museums and trade shows to galleries, festivals and more.

Platforms and Products

Platforms

We develop and maintain propietary platforms and processes to streamline the creation of interactive experiences. This ensures that the solutions we deliver for our clients are developed as efficiently as possible and are based on proven pipelines and infrastructures. Modular architectures and tools for content management facilitate a continuing lifecycle for many solutions.

Products

Drawing upon experience shipping several major software applications for digital media and design — and leveraging our platforms and production experience — we develop stand-alone tools to further creative endeavor and optimize communication channels.

Contact Us

Los Angeles

Office & Studios

Downtown Los Angeles
Arts District
California 90031

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